Job Detail: Marketing Manager

Description:

Marketing Manager Opportunity - - Industrial Automation Software

Our client, an industrial automation software company, is hiring a Marketing Manager to lead innovative marketing initiatives for our industrial automation software company. This key role works closely with leadership to craft and execute impactful strategies that elevate their brand, generate leads, and promote products effectively.

If you're analytical, detail-oriented, and have a passion for creating engaging campaigns, this is your chance to make a meaningful impact.

Key Responsibilities:
Strategic Planning & Analysis

• Collaborate with leadership to develop and implement marketing communication strategies.

• Analyze campaign performance, delivering insights and recommendations for improvement.

• Provide regular reports with data-driven suggestions to enhance marketing ROI.

Lead Management

• Track, assign, and monitor leads from campaigns and events, ensuring alignment with weekly sales efforts.

• Partner with the Inside Sales Manager to maintain an up-to-date customer database.

Event Coordination

• Plan and execute tradeshows, networking events, and sales promotions to drive revenue growth.

• Manage event logistics, promotional materials, registration, and travel arrangements.

• Promote events through social media, email campaigns, and website updates.

Content & Communications Development

• Create SEO-optimized content, including blogs, press releases, and email campaigns.

• Design eye-catching digital and print materials such as banners, flyers, and ads.

• Develop and manage a social media calendar, overseeing all major channels.

Vendor & Partner Relations

• Coordinate with vendors to deliver quality promotional items on time.

• Provide branding materials and support for partner events.

Internal & External Communication

• Craft compelling messaging for internal and external audiences across multiple channels.

• Align public relations efforts with company strengths and market trends.

General Contributions

• Bring creative ideas to enhance communication and engagement efforts.

• Maintain accuracy and attention to detail while meeting deadlines.

Requirements:

• Oil and gas industry experience is essential.

• Proven expertise in event planning, content development, and digital marketing.

Work Environment:

• This is an on-site role, Monday through Friday, in Clear Lake, TX office.

Do not apply unless you are authorized to work in the United States for any employer as client company cannot sponsor or transfer visas at this time.

Walker Elliott is an Equal Opportunity Employer.

For additional information, please email your resume to resumes@walker-elliott.com or apply online.